TAGteach® Terms

Here is a list of the official TAGteach terms showing their proper spacing and capitalization. The term TAGteach is a registered trademark and should include the registered trademark symbol ® the first time it’s used in an article.

This list shows the way that the terms should be written in a sentence. Regular capitalization rules apply if they’re used in a heading or title.

TAG (as acronym for Teaching with Acoustical Guidance) and TAGteach are interchangeable. Please note that TAGteach is written as 1 word with the TAG in upper case and the teach in lower case. TAGteacher and TAGteaching are also written this way, but other terms such as tag point are written in lower case as two words. When used as a noun or verb, tag is written in lower case.

TAG (as acronym for Teaching with Acoustical Guidance)
TAGteach®
TAGteacher
TAGteaching
tag (as noun or verb)
tagger
tag triangle
tag point
tagulator
focus funnel
point of success
three try rule
peer tagging
tag phrasing
TAGteach script (click here to download)
WOOF (What you Want, One thing, Observable, Five words or less)

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Glossary of TAGteach Terms and Phrases

Download the glossary in English as a PDF
Download the glossary in four languages (English, French, Italian and German)

Applied Behavior Analysis

The field of science from which TAGteach and other reinforcement-based teaching and training technologies have been developed.

Behavior

Physical activity in general; or a specific movement or group of related movements (‘a behavior’).

Conditioned Reinforcer

Any stimulus that has acquired positive reinforcing properties through association with other reinforcers such as food, praise or success.  [The tagger is a conditioned reinforcer -providing a positive stimulus that occurs simultaneously with a desired act or response.]

Focus fatigue

Mental fatigue that occurs when a tag session is too long for a particular learner.

Focus Funnel

A technique used in planning and teaching.  Beginning with a broad lesson, information is reduced into more concrete directions and then reduced again to a precise tag point. (Also see reverse focus funnel)

Incompatible behavior

Short for differential reinforcement of incompatible behavior (DRI). Eliminate a designated behavior by strengthening other behaviors that are incompatible with it.

Operant Conditioning

Any procedure by which a behavior becomes more or less likely to occur, depending on its consequences. [In TAGteach, the consequences are always positive and desired responses become more likely to occur.]

Peer Tagging

Student-to-student tag configurations and activities.

Point of Success

A behavior to start or to repeat, for which the student is guaranteed a tag.

Positive Reinforcement

A procedure in which a behavior is paired with a desired stimulus or event that will increase the chance of the behavior happening again in the future.

Reverse Focus Funnel

Deliver the least amount of information necessary for success first (tag point). Once the behavior has been accomplished, and the learner is more confident, additional information can be delivered.  This is useful in situations where too much information may overwhelm the learner and cause a loss of concentration. 

Shaping

An operant learning procedure in which small increments of a desired response are reinforced.  By reinforcing some small response, and then selecting stronger or longer occurrences, one can ‘shape’ or build a more elaborate behavior.

Stimulus

Something in the environment that can be sensed – a sound, an object, a color, etc. A discriminative stimulus is something the learner can perceive which indicates an action to be taken (for example a red light is a stimulus to step on the brake).

Marker

Something which “marks” or identifies a desired action. Typically a TAGteach marker emits a brief, distinct, uniform stimulus used to pinpoint movement as it is happening; a click from a ball point pen, a clicker, hand clap, a finger snap. Some Smart phone applications provide appropriate marker tones.

Tag

As a verb it is the action of marking someone’s correct behavior (as in “tag for each blink”).  As a noun, it means the mark that is placed on a correct behavior (as in “You got 5 tags today!”). (see Marker)

Tag Phrasing

The wording used for preparing and delivering tag points (see WOOF)

Tag Point

The specific aspect of a behavior that when/as performed will receive the audible mark (tag). (see WOOF for tag point criteria)

Tag Triangle

The three components of the TAGteach process: Identify, Mark and Reinforce.

TAGteach

TAGteach is a protocol that promotes positive interactions for increased productivity and success. The acronym TAG stands for Teaching with Acoustical Guidance and refers to the audible marker, a key tool used in the system designed to highlight success. The TAGteach protocol also includes tools to deliver information, reduce inefficient language, assess performance, create confidence and deliver positive reinforcement.

Tagulator

A device made from beads that slide on a string that allows the teacher or learner to keep track of the number of tags they have earned or given.

Three Try Rule

If a learner fails to perform the designated tag point three times, the teacher creates and delivers a more achievable tag point.  The three try rule is more of a guide than a rule. Some learners want to work things out for themselves and will try several times without getting discouraged. Others would rather take very small steps forward and succeed nearly every time.

Value Added Tag Point

A single tag point in which more than one problem may be resolved.  (e.g., The tag point “keys in pocket”, would keep the keys from being misplaced and from being locked in the car.)

WOOF

The acronym defining the four criteria for a tag point: What you want, One criterion, Observable and definable, Five words or less 

(Some technical definitions are adapted from Learning and Behavior.  Third Edition, by Paul Chance, Ph. D.  Brooks Cole, Pub. Pacific Grove, CA.  1994)  

Behavior Analysis – Where a Little Knowledge is a Dangerous Thing

By Michael Maloney PhD

Almost every classroom has at least one obstreperous student, many have several. Some teachers have or develop ways to deal with these students, other don’t. These students are often removed from class, sent to the principal’s office, suspended or even expelled. In many cases, they will be diagnosed with some condition, emotionally disturbed, ADHD, etc. Such a diagnosis plants the problem squarely inside the child and relieves the school of any real responsibility.

Sometimes, behavior modification is recommended. A program is designed and implemented and in many situations has little, if any, effect and after a brief sojourn, is discontinued. Behavior management programs are then discounted, put on the shelf and deemed not to work.

If one takes a closer, even more critical look at the process, a number of features typically stand out.

  • First and foremost, the program that was implemented was not a replication of one that is among the almost 100,000 reported research studies in the journals using behavior analysis to solve classroom behavior management problems.
  • Secondly, the proposed program sprung full-blown and untested from the mind of some teacher, special education specialist or other consultant who in most cases, turns out not to have an extensive background in applied behavior management.
  • Thirdly, and most critically, no data is associated with the procedure to determine its effectiveness.
  • Finally, this is not a “behavior management program” at all, just an attempt to mimic what its originator thinks behavior management to be based on their limited knowledge and belief.

If you want to know whether of not the attempted remediation is, in fact, a “behavior management program”, ask to see the data.

No Data – No Behavior Management Program

Here’s the rule: No recorded data equals no behavior management program. Full stop. No exceptions.

More About Michael Maloney

With 40 years of teaching experience, 25 learning centers around the globe, & 34 books to his credit, it’s no wonder he was named Canada’s Literacy Educator of the Year in 2001.

Michael Maloney is an educator, researcher, writer and speaker with over 50 years of hands-on experience in both the private and public education sectors. He has used this experience to pursue his dream of sharing his highly effective teaching methods with people around the world.

Michael’s methods have taught over 100,000 students to read. He’s a global leader in effective education strategies and he’s dedicated his career to ending illiteracy.

Why “Good!” is not Good Enough for Your Learners

By Joan Orr M.Sc.

Why Did She Get a Better “Good” Than Me?

There was a time, when we had much less experience than we have now, that we suggested to people that they might use the word “good” or another verbal marker to signal success to the learner. In practice this has turned out not to work as well as using a clicker or other non-verbal signal. We have used taggers with elite athletes, tiny tot ballerinas, commercial fishermen, kids with autism, kids with Down syndrome, business professionals, prison inmates and medical students to list a few examples. Using the tagger absolutely works and it works with every population of learner that we have encountered.

The verbal marker becomes very repetitive and annoying very quickly. It seems condescending in a way to say “good, good, good” over and over especially to another adult. It’s also very difficult to keep the tone of the “good” the same each time. People tend to want to convey additional information with the verbal marker. They tend to vary the tone and give a more expressive “good” if there is a particularly good effort. It’s hard to avoid the big excited “YES” when they finally get it, or the desultory “yes” when you’re tired, hungry and have a headache.

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TAGteacher Spotlight – Martha Gabler MA

Editor’s Note: We are thrilled to have Martha on our team of TAGteach Instructors as a Faculty Member. Martha has made a huge contribution to the development of TAGteach for autism.

Martha is the author of the popular book, Chaos to Calm: Discovering solutions to the everyday problems of living with autism.

Meet Martha in person and learn about TAGteach at the upcoming Advanced Workshop in Boston, Sept 29-30, 2018.

By Martha Gabler MA, TAGteach Faculty

My name is Martha Gabler. My husband and I are the parents of two boys. The younger one, now 22 years old, was diagnosed at age 3 as having severe autism and being profoundly non-verbal. He had all the common difficult behaviors typical of children with autism, including self-injury and aggression.

By sheer chance, I learned about TAGteach and realized instantly that this method for positive behavior change could be a huge help for us. This turned out to be the case. My son is now a delightful, happy teen who loves life and loves going places. He still has autism, but life is much, much better for us all.

Here is a video that shows my son Doug going for a walk with his friend Anne and listening to his music. I had to teach him the skills for safe walking and sitting still to listen to music; now he can apply these and gain enjoyment from them independently.

 

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How to Use Behavior Science to Get What You Want

By Joan Orr MSc and Anne Wormald M.ADS BCBA

She never listens! He’s lazy. She’s not smart enough. He has ADD. She’s from a single parent family. He’s stubborn. She’s a Libra. He’s got special needs. She’s too smart. His dad’s a lawyer. Her mom is a feminist. He’s from Boston.

There are lots of labels and excuses to explain why people don’t do what you want or why they behave in certain ways. Let’s just put all those aside for now and think about the most important thing. Which of course is you getting what you want. Sometimes you need others to act in order for you to get what you want and sometimes it is you who needs to act.

The internet knows that the way to get stuff done is to set goals and work on one small thing at a time. Look it up. “A journey of a thousand miles begins with a single step” and all that other irrefutable wisdom. Productivity experts agree that we need to break big tasks into smaller ones. Ironically the instruction “break it down” is itself ill-defined. It is particularly vexing for people with no training in behavior analysis to come up with goals that are easily achievable and upon success can be reinforced. This is the reason that most New Year’s resolutions have failed by the end of January (if not sooner). Most people want to do too much at once in order to save time, but the result is that everything takes longer, seems increasingly impossible and is more frustrating for all involved.

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The Different Sounds of Tagging

A topic that seems to come up with some frequency in our interactions with TAGteachers relates to the sound of the tagger and what kinds of sounds (or other stimuli) can be used with TAGteach. Here is a sampling of some of the concerns that have come up:

  • I work with children diagnosed with autism. They are very sensitive to sounds and will be upset by the sound of the traditional tagger (clicker).
  • I work with people who are hard of hearing. They won’t be able to hear the click sound.
  • I teach riding to children and adults and all my horses are clicker trained, so I don’t want to use the same sound for the people since the horses might get upset or confused if the hear the click sounds and don’t get a treat.
  • I teach people to clicker train dogs (or other animals) and I am worried that the animals will be confused if I use the same sound for them as for the people.
  • I would like to try peer tagging, but with so many taggers going off all over the place I don’t think anyone will know which tag is for them.

Let me preface this discussion by saying that in all the many years and many applications in which the TAGteach founders, faculty and experienced TAGteachers have used TAGteach, we rarely use anything other than the traditional box clicker (tagger) to make the tag sound. We have tried other things, but in the end they break, we lose them, or they didn’t work any better anyway. Even with children diagnosed with autism, noisy roomfuls of kids tagging each other and in the presence of clicker trained animals, we have had great success with the box clicker – as have others.

In trying to decide the best way to deliver the tag stimulus, a TAGteacher needs to consider the following:

  • Can the learners perceive the tag?
  • Does the learner like to get a tag?
  • Is the tag distracting other learners (including animals)?
  • The first two are easy to assess. All you have to do is ask the learners.

Does the Learner Perceive the Tag?

We have often been astounded that learners hear their own tag even if there are lots of other taggers and other noise going on. If they don’t hear their own tags, then you might need to spread out more, change the position of the person with the tagger so they are closer to or within the line of sight of the learner or take turns with tagging so that fewer taggers are going off at once. You will most likely find that once the learners become tag savvy, they don’t have any trouble hearing the tag that is meant for them.

Does the Learner Like the Sound of the Tag

Some learners find the tag sound aversive. This is more often true with adults than kids. They may dislike the sound for no particular reason, may experience physical pain (very rare) or may have a past negative association with the sound. Generally they will not suffer in silence and will be quick to let you know that you are causing them grave suffering. Sometimes this aversion can be remedied by associating the tag sound with a tangible reinforcer (candy, stickers, chocolate etc). Sometimes they get over it when they see others progressing well and the want to have some of that success for themselves. The tag sound has not been a problem for professionals working with children diagnosed with autism. These children seem to adapt well to the tag sound, most likely because it is associated with a primary reinforcer (popcorn, a sip of soda etc) and because they quickly learn that this is the sound of success and something that they can control in an otherwise largely uncontrollable world. This latter is just speculation, since we haven’t conducted any studies, but it has been a surprise to some to find that sound-sensitive children are not bothered by the sound of the tagger.

Visit Martha Gabler’s page about TAGteach and autism

Visit our reference list for scientific research reports

Is the Tag Distracting Other Learners?

The tag sound is generally not distracting to other learners who are also engaged in the tag session. For example a roomful of gymnasts or volleyball players all tagging in pairs or groups will not disrupt the others. They get very good, very quickly at concentrating and hearing the tag that is meant for them. In a quiet situation in which a teacher is tagging one student for reading skills, while the others work quietly, the tag sound could be distracting, so muffling the sound or using something quieter may be best.

Many people are using TAGteach to teach animal-handling skills. In the majority of these cases the animals are clicker trained, or are being clicker trained and so the tag for the person could be distracting for the animal. Some people are concerned that the power of the click will be diminished if the animal hears a lot of clicking and doesn’t get a treat. People who teach group clicker training classes, train animals in a group situation or have multiple clicker trained animals at home know that animals very quickly learn that not every click is for them and not every clicker session involves them. They learn to read environmental cues, pay attention to where the trainer’s cues are directed and most importantly to where the treats are coming from and where they are going. Animals become very good at knowing when it’s their turn.

When animals are first learning about clicker training, or if the animal is likely to get excited and become a danger, then an alternative approach is needed. This may involve using a different sound or working on the human skills with the animal out of the picture at first. In some cases it may be appropriate to have the click and the tag be the same. For example, if you are teaching loose leash walking and the tag point is “leash hand at waist”, then both dog and person could get a click/tag at the same time. If the use of TAGteach for teaching animal handling skills becomes confusing and problematic, then you need to take steps to simplify. We always recommend that the animal be out of the picture until the person learns the skill.

But I Need an Alternative Signal!

Sometimes you really may need an alternative signal for the tag, whether it be a different sound or a different signal altogether. Here are some alternatives to the traditional box clicker (tagger) that have been used or suggested by TAGteachers:

  • i-click (quieter click sound)
  • Clicker+ (makes 4 different sounds – these are no longer in production)
  • Muffle the sound of a box clicker with a cloth, your hand or from inside a pocket
  • Car key fob (from the dollar store – makes the sound that your remote car door opener makes when you unlock your car)
  • Whistle
  • Squeaker from squeaky toy
  • Clap hands
  • Click from ball point pen
  • Click from hand-held counter (also counts the tags, which can be useful)
  • Juice bottle lids that pop when pressed
  • Bicycle bell
  • Party noisemaker
  • Ding from triangle instrument
  • Sound from phone app
  • Tongue click
  • TAGteachers have also used non-sound markers with hearing impaired students and in other situations in which the tag sound is inappropriate or would be ineffective:
    • Flash of light
    • Tap of finger on shoulder or hand
    • Hold tagger against the learner’s back so the feel it, if they can’t hear it
    • Virtual tag – pretend to tag by making the tag motion without tagger
    • Slide a ticket or a block or other marker from one side of the desk to the other
    • Pull down a bead on a tagulator

Here is a video that shows a shoulder tap being used as a tag:

Using TAGteach to Help Learners Acquire Spontaneous Imitation, Functional Play and Social Skills

By Roni Dunning, B.A., ABA M.Sc., TAGteach Level 2, Blossom ABA

The first time a child performs a skill that they haven’t previously demonstrated is always unforgettable! At Blossom ABA, we’ve been using TAGteach® to help our learners emit spontaneous behaviours in a number of different developmental areas such as imitation, play and social skills. While we use an audible marker, we tend to limit language to teach behaviours that we want to increase in frequency or behaviours that require a chain of steps.

How Does TAGteach Work?

TAGteach enables the teacher to mark a learner’s appropriate behaviour with a sound made using a handheld clicker (or tagger). The tag becomes a conditioned positive reinforcer through association with tangible rewards (access to a preferred toy for example) or praise if the learner finds praise reinforcing. At times, the tag sound can be combined with a small piece of a highly preferred food, a sip of a preferred drink or a token economy system, which helps learners who are being taught skills intensively to understand when they’ve finished that round of teaching and can access a preferred item or activity. We use the terms “reinforcement” and “reinforcing” when referring to things that increase the likelihood that a behavior will happen in future (Skinner, 1957). There is research evidence to support the use of TAGteach and its efficacy in teaching a number of skills, ranging from the teaching of every day tasks to children with autism, movements in sports and to teach surgical procedures to medical students (Jackson, P. A., 2014; Gabler, M., 2013; Fogel et. al, 2010; Levi et. al, 2015).

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The Effects of Using TAGteach™ to Promote Earthquake Safety for Children in School

By Luca Canever, Elisa Casarini and Eleonora Galanti

Canever, L, Casarini, F. and Galanti, E. (2014) The Effects of Using TAGteach to Promote Earthquake Safety for Children in School. Presented at the 7th Conference of the European Association for Behaviour Analysis. University of Stockholm. Stockholm, Sweden. Sept 10-13, 2014.
Read Abstract: http://www.europeanaba.org/events/submission/7/62

Obviously, the more you train the more skilled you get, or at least, you should get. We wished to find out if, given the same amount of training time, using an event marker (like the box clicker we use in TAGteach) could make any difference in terms of learning quality. We wished to find out if a marker based teaching could be a more effective way to improve learner’s retention, endurance and application of new skills.

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Interview with a TAGteacher – TAGteach in the Classroom with Luca Canever

Listen to this interview of TAGteach Faculty member Luca Canever with TAGteach cofounder Joan Orr on the topic of TAGteach in the Classroom. Luca tells us how he got started with TAGteach and tells about how he uses TAGteach in his classes. He talks about the following topics:

  • His applications of TAGteach in a typical middle school classroom in a group setting
  • His application of TAGteach with special needs students one on one
  • How the kids responded at first
  • TAGteach for math and reading
  • TAGteach for behavior management
  • Some challenges in working in a classroom environment
  • Using peer tagging
  • What he’s going to be up to next

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TAGteacher Spotlight – Luca Canever

luca circleAbout ten years ago, Luca had an idea: to give his girlfriend a puppy as a birthday gift. The puppy, named Iris was a starting point. After a few months, Luca bought a clicker and started to train Iris. The discovery of clicker training was his light bulb moment. Luca gained the CAP3 certification in 2006. After this he started his career as a professional dog trainer, even though his main activity remains Archaeology. Luca holds a Bachelor’s degree In Archaeology from Padova University. In 2008, Luca’s first son, Alessandro, was born. As a new parent, Luca became more focused towards using positive reinforcement with his son. Karen Pryor’s “Reaching the Animal Mind” introduced him to TAGteach. This was a real life changing event, that led Luca to attending one of the first TAGteach seminars in Europe.

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